Portrait of Daniel Avshalom

Daniel Avshalom

Performance Marketing contributor Daniel Avshalom is the team leader and manager of the performance media department at Zoomd.

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This Year’s World Cup Is a Key Performance Marketing Opportunity for US Brands

Sports Marketing

Given the ethnic diversity in America, marketing campaigns can be tailored around many of the 32 national teams playing in the World Cup.

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Why Snapchat Works to Drive Lead Generation in a Post-IDFA World

Packaging Design

The social network remains a valuable marketing tool amid stricter privacy laws.