Cricket Wireless Launches a Campaign That Embraces HBCU Life

Filmmaker Ewurakua Dawson-Amoah directs loving glimpses of Black college culture

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Filmmaker Ewurakua Dawson-Amoah recently said that much of her work is dedicated to showing young Black creatives that there is room for them in their respective industries, noting “a lot of us grow up thinking there’s not a space for us at the table.” A recent partnership between Dawson-Amoah and Cricket Wireless in support of HBCUs demonstrates just how wrong those doubts are.

Cricket’s relationship with HBCUs began in 2018 and has led to the brand becoming an official sponsor of the MEAC/SWAC Challenge.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in