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Apple’s decision to terminate app tracking via its recently ended Identification For Advertisers (IDFA) has been a challenge for everyone working in mobile user acquisition.
While some may have thought that Snapchat had been eclipsed by other youth-focused social networking apps—we remember the day in 2018 when the company’s stock dropped by 6.1% after a tweet from Kylie Jenner—it’s been racking up valuable app installs and steady user engagement globally.
And since the arrival of iOS 14.5,