Jonathan Stringfield Opinion Contributor Jonathan Stringfield is vp and global head of business marketing, measurement and insights at Activision Blizzard Media, where he oversees a global team responsible for crafting legendary marketing experiences, conducting rigorous science to substantiate the unique power of gaming to advertisers and supplying partner teams with evidence-based insights that drive innovation. Previously, Jonathan was director, marketing insights and analytics at Twitter, where he was responsible for all measurement and ad effectiveness research for the U.S. advertising business. Voice Why Shorter Isn’t Necessarily Better With Mobile Video Consumers might not be able to recognize the brand in that quick burst.