The Legacy of 2020 on Media Habits: The Second Screen

It’s been two years since the start of the pandemic, but we continue to see the story of the second screen unfold

While 2020 was a year largely defined by staying at home, mechanisms through which individuals could still find connections with others or an escape from the realities of life in a pandemic took on a new premium. Suddenly, those shows or movies that we heard about from a colleague or family member that were supposedly very good were finding themselves at the top of our list of priorities.