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American Express continues to go all in on helping small businesses thrive in times of economic uncertainty.
This time around, the financial services juggernaut is using geotagging technology to guide shoppers to the small businesses that need some summer lovin’ to stay afloat.
“Let’s Go Shop Small” is the latest iteration of its long-running Shop Small campaign, but only its second to run specifically during the summer months. It includes digital OOH creative with GIFs highlighting seasonally relevant small business categories such as ice cream shops, bookstores, nail salons and restaurants.
The GIFs, some of which include calls to action such as “Nail your summer vibe” and “Grab your summer fade before summer fades,” also contain special QR codes that guide consumers to Amex-accepting merchants in select categories and located near the DOOH units.