Mobile Marketing

Texting Boundaries Apply to Brands, Too

The dos and don'ts of texting your friends should be the same for your SMS marketing

Two text message speech bubbles, one reading — Only send messages during hours where you can be confident that the recipient is up and active.Adweek

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There’s been a lot of discussion recently around text messaging boundaries and how tech giants like Apple and Google are—or aren’t—making it easier to set important limitations on how we text to benefit mental health.

Getting a bunch of texts at the wrong time, like during a busy work day, can undoubtedly cause anxiety for some. On the other hand, text messages are proven to be the single most effective communication tool for brands to reach customers, boasting open rates of 95%.