Alt Image Text

A Guide to an Authentic Media Career, According to Kara Swisher

'It's important to me to enjoy what I'm doing.'

Alt Image Text

Attracting Gen Alpha to Work in Agency-land Requires a New Set of Priorities

It's an uphill battle we need to advance now.

Alt Image Text

With Chinese Ecommerce Ahead of the US, Digital Marketing Gets Trickier

With the Chinese market far ahead of the U.S., the formula for success is complex.

Alt Image Text

The 6 Biggest Mistakes Brands Make When Working With Influencers

It's not all about high follower counts.

Alt Image Text

Media Mogul Sumner Redstone, Who Oversaw Viacom and CBS, Dies at 97

Sumner Redstone, who presided over an estimated $40 billion media empire that included both Viacom and CBS Corp, died on Tuesday.

Alt Image Text

Shay Mitchell and the Evolving Power of Social Influence

The Pretty Little Liars actress is an influencer herself, but she doesn't use them for her travel brand Béis.

Alt Image Text

5 Quick Tips for Crafting the Perfect Influencer Outreach Email

Get your ask to the top of the partnership pile.

Alt Image Text

How Rihanna Established Herself as an Institution in the Makeup and Apparel Worlds

She reached a demographic of women who are often overlooked in marketing.

Alt Image Text

Micro-Influencers Are the New Gatekeepers of Social Media

Opinion: Brands can’t simply ask for permission to enter locked rooms.

Alt Image Text

In Case Any Brands Are Looking for a New Ambassador, Adam Rippon Is Available

The Olympic medalist stopped by Adweek's Creative 100 party at Cannes.

Alt Image Text

Bumble’s Founder Credits the App’s Early Success to Micro-Influencers

Whitney Wolfe Herd shared her secret with Joanna Coles at Cannes.

Alt Image Text

10 Writers and Editors Who Are Changing the National Conversation

Meet the authors, novelists, journalists and essayists of Adweek's Creative 100.

Alt Image Text

13 Celebrities Who Are Making Pop Culture More Innovative, Inclusive and Interesting

From Hollywood stars to hit musicians, here are the high-profile talents who made this year's Adweek Creative 100.

Alt Image Text

Chef, Storyteller and TV Icon Anthony Bourdain Has Died at 61

CNN Parts Unknown host found dead in Strasbourg after taking his own life.

Alt Image Text