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Influencer marketing—you can love or hate it, but you can't deny that it has become a significant force in marketing and advertising. Many brands have leveraged media influencers to significant effect, serving to engage their audience better and increase sales exponentially. Others have shied away from media influencers simply because they aren't sure how to find the right influencer for their goals. Marketing professionals experienced with media influencers, and those who wish to learn more, can benefit from Adweek's Media Influencers category. After all, social media is a large part of nearly everybody's life in one form or another. Read Adweek's Media Influencers content and learn how to make influencers work for you.

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    Former TV Journalists Find Success Going the Independent Route

    By Mark Mwachiro

    Terry Moran, Dr. Jen Ashton, and Vinita Nair speak on transitioning to becoming independent content creators.

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    Piers Morgan’s Uncensored Launches Paid Tier to Own Its Audience Beyond YouTube

    By Mark Stenberg

    The company is hoping 2% to 4% of its 4.6 million YouTube subscribers will pay $4.99 a month for early, ad-free, exclusive content.

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    Samsung TV Plus Partners With Dhar Mann Studios to Premiere Its First Original Series

    By Mark Stenberg

    The tie-up underscores how creators can help FAST platforms break into the world of original programming.

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    Paris Hilton’s 11:11 Media Is Debuting a Deepfake Documentary on TikTok

    By Mark Stenberg

    The investigative series, produced by journalist Laurie Segall, is a wager that serious work can flourish on the short-form site.

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    The 2026 Creative 100: Celebrities & Creators Taking Culture in New Directions

    By Meredith Begley

    These social and screen stars broadened our worldview and showed how it's done (done done).

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    Dhar Mann Bets on Speed Dating to Fix Creator-Brand Matchmaking

    By Kathryn Lundstrom

    A new series of events lets brands get to know dozens of creators at once.

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    YouTube, TikTok, and Meta Are Betting Creator Talent Is Portable

    By Monica Khan

    Creators can expand, but the real test is whether the platforms helping them can rebuild what makes them work.

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    BRANDWEEK: How to Score Texas-Sized Wins With YouTube, From Universities to Candy Brands

    By Kathryn Lundstrom

    Joyride and Texas A&M shared their very different brand building strategies driving success on YouTube.

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    Could the Next Hit Podcaster Be… Your CFO?

    By Mark Stenberg

    A new show from Morning Brew, hosted by its HR director, hints at a future where executives become influencers.

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    Richelieu Dennis Is Adcolor’s 2025 Beacon Award Winner

    By Mark Stenberg

    The entrepreneur behind Sundial Brands, the New Voices Fund, and a growing media empire embodies the spirit of '‘'rising up while reaching back.'

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    Social Media Week 2025 Sessions – Day 3

    By Mark Mwachiro

    The final day did not disappoint featuring conversations with marketing heads and brand leaders.

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    Social Media Week 2025 Sessions – Day 2

    By Mark Mwachiro

    Sprout Social's Brittany Hennessy held a deep dive into making influencer marketing the MVP of the media mix.

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    Social Media Week 2025 Sessions – Day 1

    By Mark Mwachiro

    Social Media Week was a positive and healthy incubator of conversations and ideas.

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    Tribeca’s Growing Creator Push Aims to Recast Its Future

    By Elena Cavender

    Tribeca Festival, which spans from June 4 to June 14, is diving even deeper into the creator economy by giving 12 creators a red carpet and big screen content debut [...]

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    Bethenny Frankel Says She’d Drop Social Media for the Right Billionaire—Oh, and She’s Hiring

    By Robert Klara

    The biggest 'accidental influencer' takes the stage at Social Media Week.

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