First, it was Bad Bunny. Now, artists like Peso Pluma are topping the charts and making regional Mexican music mainstream.
Creators like Jenny Lorenzo and Mike Alfaro are bridging cultural gaps with pride and humor.
The current Swift-Kelce moment is a testament to a passionate fandom with massive buying power.
Social media users with smaller followings generate a higher engagement rate of 12%.
The formula brand is disrupting the marketing of how babies are fed.
The hotelier launches its first global effort to address the gap in influencer content.
The content creator averages more than 2 million views per video on the platform by calling out misogynists.
Some brands are finding meme creators as a useful culture translator.
'It's important to me to enjoy what I'm doing.'
It's an uphill battle we need to advance now.
With the Chinese market far ahead of the U.S., the formula for success is complex.
It's not all about high follower counts.
Sumner Redstone, who presided over an estimated $40 billion media empire that included both Viacom and CBS Corp, died on Tuesday.
The Pretty Little Liars actress is an influencer herself, but she doesn't use them for her travel brand Béis.
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