B2B Influencer Marketing: It’s Not Rocket Science
82% Of biz decision-makers consider B2B monotonous. But it doesn't have to be.
Black Gen Z Consumers Are Dissatisfied With Today’s Media Portrayal
Collage Group highlights what matters most to this influential consumer segment.
Q&A: Doug Ray’s New Advisory Hits on Marketers’ Need for On-Demand Expertise
Ex-Carat CEO Doug Ray founded an eponymous advisory amid the rise of the so-called fractional CMO.
Naomi Osaka Chose a Taboo Path. Bobbie Walked With Her
Naomi Osaka chose a taboo path. Formula brand Bobbie walked with her.
Solo Stove and Snoop Dogg: A Once Lauded Partnership Now Up in Smoke
Was this a case of a poorly spent marketing budget? Or unrealistic ROI expectations?
The Math Isn’t Mathing: Gen Z’s Emotional State and Spending
More than half of Gen Z have missed at least one BNPL payment in the last two years.
Why Nike and Tiger Woods’ Breakup Feels Like a Cliffhanger
The end of the 27-year sports marketing partnership leaves us yearning.
The Top PR Predictions for 2024: More AI, Less X
What brands can expect and leave behind, according to public relations experts.
Krystal Olivieri Exits Role as NA CEO of GroupM’s Choreograph
She's the latest of several executive departures inside GroupM.
Regional Mexican Music Goes Mainstream. Here’s Why Marketers Should Be Thinking Ahead
First, it was Bad Bunny. Now, artists like Peso Pluma are topping the charts and making regional Mexican music mainstream.
What Sets Latinx Influencers Apart From the Rest of The Creator Economy
Creators like Jenny Lorenzo and Mike Alfaro are bridging cultural gaps with pride and humor.
Why Swifties Should Be More Than Just A Target Audience to Brands
The current Swift-Kelce moment is a testament to a passionate fandom with massive buying power.
Nanoinfluencers Give Brands a Better ROI Than Kim Kardashian
Social media users with smaller followings generate a higher engagement rate of 12%.
Reimagining Celebrity Partnerships: Activism With Influential Parents
The formula brand is disrupting the marketing of how babies are fed.
Kimpton’s New Campaign Unpacks Aspirational Travel Media to Make Room for Real Experiences
The hotelier launches its first global effort to address the gap in influencer content.