Regional Mexican Music Goes Mainstream. Here’s Why Marketers Should Be Thinking Ahead
First, it was Bad Bunny. Now, artists like Peso Pluma are topping the charts and making regional Mexican music mainstream.
What Sets Latinx Influencers Apart From the Rest of The Creator Economy
Creators like Jenny Lorenzo and Mike Alfaro are bridging cultural gaps with pride and humor.
Why Swifties Should Be More Than Just A Target Audience to Brands
The current Swift-Kelce moment is a testament to a passionate fandom with massive buying power.
Nanoinfluencers Give Brands a Better ROI Than Kim Kardashian
Social media users with smaller followings generate a higher engagement rate of 12%.
Reimagining Celebrity Partnerships: Activism With Influential Parents
The formula brand is disrupting the marketing of how babies are fed.
Kimpton’s New Campaign Unpacks Aspirational Travel Media to Make Room for Real Experiences
The hotelier launches its first global effort to address the gap in influencer content.
TikTok’s Bigot Watchdog Drew Afualo Is a Brand Magnet, Despite Her Untraditional Approach
The content creator averages more than 2 million views per video on the platform by calling out misogynists.
Meme Creators Are a Powerful But Tricky Tool to Help Brands Speak Internet
Some brands are finding meme creators as a useful culture translator.
A Guide to an Authentic Media Career, According to Kara Swisher
'It's important to me to enjoy what I'm doing.'
Attracting Gen Alpha to Work in Agency-land Requires a New Set of Priorities
It's an uphill battle we need to advance now.
With Chinese Ecommerce Ahead of the US, Digital Marketing Gets Trickier
With the Chinese market far ahead of the U.S., the formula for success is complex.
The 6 Biggest Mistakes Brands Make When Working With Influencers
It's not all about high follower counts.
Media Mogul Sumner Redstone, Who Oversaw Viacom and CBS, Dies at 97
Sumner Redstone, who presided over an estimated $40 billion media empire that included both Viacom and CBS Corp, died on Tuesday.
Shay Mitchell and the Evolving Power of Social Influence
The Pretty Little Liars actress is an influencer herself, but she doesn't use them for her travel brand Béis.
5 Quick Tips for Crafting the Perfect Influencer Outreach Email
Get your ask to the top of the partnership pile.