Influencer marketing—you can love or hate it, but you can't deny that it has become a significant force in marketing and advertising. Many brands have leveraged media influencers to significant effect, serving to engage their audience better and increase sales exponentially. Others have shied away from media influencers simply because they aren't sure how to find the right influencer for their goals. Marketing professionals experienced with media influencers, and those who wish to learn more, can benefit from Adweek's Media Influencers category. After all, social media is a large part of nearly everybody's life in one form or another. Read Adweek's Media Influencers content and learn how to make influencers work for you.

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B2B Influencer Marketing: It’s Not Rocket Science

82% Of biz decision-makers consider B2B monotonous. But it doesn't have to be.

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Black Gen Z Consumers Are Dissatisfied With Today’s Media Portrayal

Collage Group highlights what matters most to this influential consumer segment.

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Q&A: Doug Ray’s New Advisory Hits on Marketers’ Need for On-Demand Expertise

Ex-Carat CEO Doug Ray founded an eponymous advisory amid the rise of the so-called fractional CMO.

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Naomi Osaka Chose a Taboo Path. Bobbie Walked With Her

Naomi Osaka chose a taboo path. Formula brand Bobbie walked with her.

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Solo Stove and Snoop Dogg: A Once Lauded Partnership Now Up in Smoke

Was this a case of a poorly spent marketing budget? Or unrealistic ROI expectations?

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The Math Isn’t Mathing: Gen Z’s Emotional State and Spending

More than half of Gen Z have missed at least one BNPL payment in the last two years.

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Why Nike and Tiger Woods’ Breakup Feels Like a Cliffhanger

The end of the 27-year sports marketing partnership leaves us yearning.

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The Top PR Predictions for 2024: More AI, Less X

What brands can expect and leave behind, according to public relations experts.

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Krystal Olivieri Exits Role as NA CEO of GroupM’s Choreograph

She's the latest of several executive departures inside GroupM.

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Regional Mexican Music Goes Mainstream. Here’s Why Marketers Should Be Thinking Ahead

First, it was Bad Bunny. Now, artists like Peso Pluma are topping the charts and making regional Mexican music mainstream.

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What Sets Latinx Influencers Apart From the Rest of The Creator Economy

Creators like Jenny Lorenzo and Mike Alfaro are bridging cultural gaps with pride and humor.

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Why Swifties Should Be More Than Just A Target Audience to Brands

The current Swift-Kelce moment is a testament to a passionate fandom with massive buying power.

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Nanoinfluencers Give Brands a Better ROI Than Kim Kardashian

Social media users with smaller followings generate a higher engagement rate of 12%.

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Reimagining Celebrity Partnerships: Activism With Influential Parents

The formula brand is disrupting the marketing of how babies are fed.

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Kimpton’s New Campaign Unpacks Aspirational Travel Media to Make Room for Real Experiences

The hotelier launches its first global effort to address the gap in influencer content.