Krystal Olivieri Exits Role as NA CEO of GroupM's Choreograph

She's the latest of several executive departures inside GroupM

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Krystal Olivieri has unexpectedly exited her role as North America CEO of Choreograph, GroupM’s data and technology organization. A source close to the situation confirmed Olivieri’s departure, and that the organization is now searching for a new leader to replace her.

Before becoming CEO in August, Olivieri served as Choreograph and GroupM’s global chief innovation officer. In 2020, she was named among the annual list of Adweek 50 honorees. Having been at WPP since 2015, she’s credited with developing the media practice’s Data Ethics Compass, which it launched in February 2021.

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