Portrait of Mario Carrasco

Mario Carrasco

Mario Carrasco is co-founder and principal of ThinkNow, a full-service, cross-cultural research technology company based in Burbank, CA.

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Regional Mexican Music Goes Mainstream. Here’s Why Marketers Should Be Thinking Ahead

Voice

By Marina Filippelli, Mario Carrasco

First, it was Bad Bunny. Now, artists like Peso Pluma are topping the charts and making regional Mexican music mainstream.