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Shifting Marketing From Focusing on the Masses to Millennials Instead

Voice

For too long, our industry has been stuck in a mass marketing mindset. It’s time to open up your brand for people’s creativity, dreams and ambitions.

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DoorDash and White Claw Are Among the 20 Fastest Growing Companies

All generations from Gen Z to Boomers love those brands.

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Infographic: What and Why Millennials and Gen Zers Rent Instead of Buy

New data from Lab42 shows a renting trend in the sharing economy.

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Maternity Leave at Ad Agencies Is Slowly Improving, but Not All Moms Feel the Love

Women share the struggles they've faced as new moms in advertising.

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Infographic: Here’s What Marketers Need to Know About Hispanic Millennial Parents

They have their kids young, live in multigenerational homes and practice retro-acculturation after having children.

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Millennial Parents and Their Kids Love Smart Speakers, but Data Privacy Issues Persist

The new AI-powered world is going to be a balancing act for marketers.

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6 Powerful Insights Helping Digital Publisher Romper Reach Millennial Moms

It's learned a lot about its readers in 2 years.

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Ads Are Shifting From Aspirational to Honest in Their Portrayal of Parenting

Millennial parents want more realism in ads, and brands like Babies R Us, Kraft Mac & Cheese and Yoplait are delivering.

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Why Modern Parents Are Still Reading ‘What to Expect When You’re Expecting’

Facing fierce competition and digital disruption, the iconic book is changing with the times.

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44% of Millennials See Their Pets as Starter Children, and That’s a Big Opportunity for Brands

As the largest generation delays marriage and kids, furry friends have become starter or replacement children.

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Babies R Us Wants to Give Millennial Parents a More Honest Message About Parenthood

New work from BBDO shows that it's OK not to be perfect.