Millennials Are Rejecting Helicopter Parenting. Here's Why That Matters for Marketers

Opinion: 'Passenger-plane parents' are the new norm

As children of the baby-boomer generation, millennials were raised by parents who hovered noisily and were hyper-involved in the minutiae of their lives, a style often described as “helicopter parenting.” With millennials now making up more than 61 percent of the parents of today’s youth, the way they were raised has had a profound impact on their own parenting styles, and they are not following in their parents’ footsteps.