Portrait of Christopher Heine

Christopher Heine

Christopher Heine is a New York-based editor and writer. He was Adweek's technology editor from 2013 to 2017 and oversaw coverage of the rapidly evolving digital world.

Alt Image Text

With Beaches Packed for Labor Day, Aerial Ad Players Go Big for Their ‘Super Bowl’

Brand Marketing

Family-owned shops fly banners for Coors Light, Wawa and an anti-Trump group.

Alt Image Text

Boxed Is Looking to Challenge Amazon and Cash In on the Ecommerce Ad Exchange Boom

Performance Marketing

The 4-year-old digital wholesaler with a few million monthly customers is introducing a real-time auction platform.

Alt Image Text

4 Things Marketers Should Know Before Embarking on Digital Transformation

Performance Marketing

Plus, Adweek announces a new partnership with Accenture.

Alt Image Text

Why Brands Continue to Invest in Digital Advertising, Despite the Industry’s Many Problems

Performance Marketing

Ad fraud and brand safety issues persist.

Alt Image Text

Instagram Now Has 2 Million Advertisers Following Explosive Growth During the Last 18 Months

Performance Marketing

The mobile app's customer list has grown 900 percent since early 2016.

Alt Image Text

7 New Digital Marketing Stats That Jump Off the Page

Performance Marketing

Google and Facebook rule, Yelp surprises and Pinterest gets granular

Alt Image Text

Facebook Has Turned Over 3,000 Russia-Linked Ads to Congressional Intelligence Committees

Performance Marketing

And launched an unusually lengthy PR explanation.

Alt Image Text

The Trade Desk’s New Product Helps Advertisers Reach Consumers on TV and Digital

Performance Marketing

And retarget through both channels.

Alt Image Text

Uber Files $40 Million Lawsuit Against Fetch Media for Alleged Ad Fraud

Performance Marketing

The mobile ads company then essentially accused the ride-sharing app of being a dead beat.

Alt Image Text

Brands Can Now Reward Pandora Users With Playbacks and Skips If They Watch Their Video Ads

Performance Marketing

T-Mobile has signed on as a launch partner.