Christopher Heine
Christopher Heine is a New York-based editor and writer. He was Adweek's technology editor from 2013 to 2017 and oversaw coverage of the rapidly evolving digital world.
This ‘Clownish’ Helmet Has Come to Anchor the Innovative Bengals Brand
The designer for Cincinnati's headgear gets the last laugh as they go head-to-head against the LA Rams in Super Bowl 56.
With Beaches Packed for Labor Day, Aerial Ad Players Go Big for Their ‘Super Bowl’
Brand Marketing
Family-owned shops fly banners for Coors Light, Wawa and an anti-Trump group.
Boxed Is Looking to Challenge Amazon and Cash In on the Ecommerce Ad Exchange Boom
Performance Marketing
The 4-year-old digital wholesaler with a few million monthly customers is introducing a real-time auction platform.
4 Things Marketers Should Know Before Embarking on Digital Transformation
Performance Marketing
Plus, Adweek announces a new partnership with Accenture.
Why Brands Continue to Invest in Digital Advertising, Despite the Industry’s Many Problems
Performance Marketing
Ad fraud and brand safety issues persist.
Instagram Now Has 2 Million Advertisers Following Explosive Growth During the Last 18 Months
Performance Marketing
The mobile app's customer list has grown 900 percent since early 2016.
7 New Digital Marketing Stats That Jump Off the Page
Performance Marketing
Google and Facebook rule, Yelp surprises and Pinterest gets granular
Facebook Has Turned Over 3,000 Russia-Linked Ads to Congressional Intelligence Committees
Performance Marketing
And launched an unusually lengthy PR explanation.
The Trade Desk’s New Product Helps Advertisers Reach Consumers on TV and Digital
Performance Marketing
And retarget through both channels.
Uber Files $40 Million Lawsuit Against Fetch Media for Alleged Ad Fraud
Performance Marketing
The mobile ads company then essentially accused the ride-sharing app of being a dead beat.