With Beaches Packed for Labor Day, Aerial Ad Players Go Big for Their 'Super Bowl'

Family-owned shops fly banners for Coors Light, Wawa and an anti-Trump group

While Labor Day was created to celebrate the American worker, the full holiday weekend has long been more about giving summer an unofficial send-off. Beachgoers ritualize the occasion like no other group, especially along the mid-Atlantic and Northeastern Seaboard, where crowds of sandy-footed frolickers get particularly dense in places like Ocean City, Md., the Jersey Shore and Brooklyn’s Coney Island.