With Beaches Packed for Labor Day, Aerial Ad Players Go Big for Their ‘Super Bowl’

Family-owned shops fly banners for Coors Light, Wawa and an anti-Trump group

Plane-powered banners not only spread the word for big companies but also the whimsical messages of everyday people. Paramount Air Service

While Labor Day was created to celebrate the American worker, the full holiday weekend has long been more about giving summer an unofficial send-off. Beachgoers ritualize the occasion like no other group, especially along the mid-Atlantic and Northeastern Seaboard, where crowds of sandy-footed frolickers get particularly dense in places like Ocean City, Md., the Jersey Shore and Brooklyn’s Coney Island.

@Chris_Heine Christopher Heine is a New York-based editor and writer.