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The Trade Desk today is giving all of its customers access to the latest version of its addressable television advertising system called Connected TV, which has been tested by a select group of unnamed brands in recent months. Connected TV is plugged into the company’s larger data management platform (DMP), and it’s takes aim at the 22 million cord cutters in the U.S. that eMarketer predicts will exist by the end of this year.
What’s more, Trade Desk now lets marketers target campaigns with first-party and third-party data, while simultaneously serving ads via internet-enabled TVs and desktop and/or mobile.
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