Instagram Now Has 2 Million Advertisers Following Explosive Growth During the Last 18 Months

Its customer list has grown 900% since early 2016

For over a year, Instagram has been pushing the idea that small businesses represent a big potential growth area for its advertising business. For instance, that was the thrust of the message conveyed by former Instagram global head of business and brand development James Quarles (who since has moved on to lead Strava) at Cannes 2016.