Advertising Week

4 Things Marketers Should Know Before Embarking on Digital Transformation

Plus, Adweek announces a new partnership with Accenture Interactive

Advertising Week attendees are hearing plenty about the marketing topic of our times. Getty Images

By Christopher Heine

September 26, 2017

No matter what kind of marketing you’re in—business-to-business, automotive, financial, retail or even publishing—this isn’t your father’s sales environment thanks to the seismic impact of social and mobile.

Christopher Heine
@Chris_Heine Christopher Heine is a New York-based editor and writer.
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