4 Things Marketers Should Know Before Embarking on Digital Transformation

Plus, Adweek announces a new partnership with Accenture Interactive

Advertising Week attendees are hearing plenty about the marketing topic of our times. Getty Images

No matter what kind of marketing you’re in—business-to-business, automotive, financial, retail or even publishing—this isn’t your father’s sales environment thanks to the seismic impact of social and mobile.

@Chris_Heine Christopher Heine is a New York-based editor and writer.