No matter what kind of marketing you’re in—business-to-business, automotive, financial, retail or even publishing—this isn’t your father’s sales environment thanks to the seismic impact of social and mobile.
It’s easy to see why digital transformation is a huge topic at Advertising Week 2017 as 91 percent of chief marketing officers in Accenture’s CMO Insights Survey believe advertising will undergo substantial, fundamental change in the next half-decade because of emerging technology, compared to just 78 percent a few years ago.
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