Uber Files $40 Million Lawsuit Against Fetch Media for Alleged Ad Fraud

Mobile ads firm then accused the rides app of not paying bills

The brand accused the media buyer of wrongfully taking credit for downloads. Instagram: @Uber

Uber is suing Fetch Media for at least $40 million, accusing the mobile ad company of improper billing for fraudulent ads and falsely taking credit for app downloads.

@Chris_Heine Christopher Heine is a New York-based editor and writer.