Why Brands Continue to Invest in Digital Advertising, Despite the Industry's Many Problems

Ad fraud and brand safety issues persist

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Dating back to Advertising Week 2016, the last year has been a virtual hail storm for digital advertising, a narrative that started with Facebook’s video metrics troubles, then focused on YouTube’s brand safety issues and was kept on point by Procter & Gamble marketing chief Marc Pritchard calling for fixes to occur on his timeline.

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