Why Brands Continue to Invest in Digital Advertising, Despite the Industry's Many Problems

Ad fraud and brand safety issues persist

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Dating back to Advertising Week 2016, the last year has been a virtual hail storm for digital advertising, a narrative that started with Facebook’s video metrics troubles, then focused on YouTube’s brand safety issues and was kept on point by Procter & Gamble marketing chief Marc Pritchard calling for fixes to occur on his timeline. The platforms space has generally gone inside for cover while finally appearing to address problems head on such as questionable metrics, brand safety, bot fraud, alleged billing malpractices and walled data.

So now that we’re at Advertising Week 2017, due to the nasty climate of late, digital’s longstanding, upward trajectory is going to level off noticeably, right? Not really, not really at all: According to eMarketer’s



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