Boxed Is Looking to Challenge Amazon and Cash In on the Ecommerce Ad Exchange Boom

4-year-old retail platform debuts real-time bidding

Boxed is aiming to ramp up revenue from its ad inventory by pitting bidder versus bidder. Courtesy of Boxed

This month, shoppers looking to stock up on Halloween candy can buy 160 mini chocolate bars for a mere $16 on ecommerce site Boxed. And starting this week, the confectionery marketers looking to target them with ads can virtually jostle for position like trick-or-treaters searching for the last Snickers in a plastic cauldron.

This story first appeared in the Oct. 2, 2017, issue of Adweek magazine. Click here to subscribe.
@Chris_Heine Christopher Heine is a New York-based editor and writer.