Magazine

Boxed Is Looking to Challenge Amazon and Cash In on the Ecommerce Ad Exchange Boom

4-year-old retail platform debuts real-time bidding

boxed-ecommerce-PAGE-2017 — Boxed is aiming to ramp up revenue from its ad inventory by pitting bidder versus bidder.Courtesy of Boxed

October 2, 2017

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

This month, shoppers looking to stock up on Halloween candy can buy 160 mini chocolate bars for a mere $16 on ecommerce site Boxed. And starting this week, the confectionery marketers looking to target them with ads can virtually jostle for position like trick-or-treaters searching for the last Snickers in a plastic cauldron.