Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek, where she specializes in covering creative, media and strategy agencies, along with brands and marketing trends.

Bud Light Says Trolling Competitors Increased Transparency and Interest in Beer Ingredients

Related Google searches shot up after the brand's Super Bowl spot aired.

Nike Stock Takes a Hit After Duke Star Player Zion Williamson’s Shoe Splits on the Court

Shares were down roughly 1 percent this morning.

Burberry Apologizes for Sending Hoodie With Strings Resembling a Noose Down the Runway

The luxury fashion brand showed the piece during its London Fashion Week show.

Why This Chocolate Company Is Proud of Using GMO-Friendly Ingredients

Ethos Chocolate hopes to educate consumers on the benefits of GMO farming.

What Successful Organizations Do to Create Diverse Workforces and Inclusive Cultures

Jopwell's co-founder and CEO shares some best practices for companies to improve on inclusivity.

CBD Sparkling Water Brand Recess Opened a Pop-up Oasis for Creatives

The first temporary space is in NYC.

SmartyPants Vitamins Never Tried to Be Cool—and That’s How It Found Success

The brand's co-founder and co-CEO spoke at Brandweek: Challenger Brands about not focusing on a DTC strategy.

Sonic Branding Continues to Gain Popularity as Mastercard Launches Its Own Sound

The brand worked with agencies, artists and musicians around the world, including Mike Shinoda of Linkin Park.

How Teaching Dog Agility Helps This Creative Director Excel

DDB New York co-CCO Lisa Topol uses outside hobbies to spark creativity.

How the Demise of Bud Light’s Bud Knight Came to Be in a Super Bowl Spot for HBO’s Game of Thrones

Two brands, two agencies, a dragon and one epic death scene.