Why This Telemedicine Company Won't Be Using Pretty Packaging and Posed Models to Sell Birth Control

Nurx launches a new look to help boost its customer base

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Plenty of direct-to-consumer birth control brands are hitting the market today, using pretty packaging, suggestive photography or overly-posed models to sell the product, but Nurx is taking a different approach. Today the brand launched a new look and marketing strategy to encourage more women (who either have or do not have health insurance) to think about Nurx when it comes to birth control.

The brand is particularly focused on expansion to Southern states, including South Carolina, Alabama, Tennessee and Georgia.

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