Why This Telemedicine Company Won’t Be Using Pretty Packaging and Posed Models to Sell Birth Control

Nurx launches a new look to help boost its customer base

The telemedicine brand has a new marketing strategy. Nurx

Plenty of direct-to-consumer birth control brands are hitting the market today, using pretty packaging, suggestive photography or overly-posed models to sell the product, but Nurx is taking a different approach. Today the brand launched a new look and marketing strategy to encourage more women (who either have or do not have health insurance) to think about Nurx when it comes to birth control.

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@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
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