Chobani Is Dropping a Colorful Clothing Line for Its Kids Yogurt Brand

Using merchandise to elevate a newly launched product

Chobani is rolling out a line of children’s clothing next week to promote Chobani Gimmies, a line of Greek yogurt snacks, including milkshake drinks and yogurt tubes. Chobani launched the line late last year and is now hoping to gain some momentum for the brand in 2019.