CMO Report

What Does It Take to Be a Meaningful Brand in 2019?

Havas study shares tips and the top 10 globally

Havas Media's survey found people wouldn't care if 77% of brands just disappeared. Getty Images
By Katie Richards

March 6, 2019

Havas has some bad news for brands: Its annual study revealed that people wouldn’t mind if 77 percent of the world’s brands ceased to exist. That’s up 3 precent from 2017.

Katie Richards

Katie Richards is a staff writer for Adweek.

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