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The World’s Top CMOs on the Role of Marketing in the Future

CMO Report

The Great Marketing Reboot symposiums offer a glimpse of why marketing is becoming more pivotal across industries.

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After a Year Without a Global CMO, McDonald’s Names Alistair Macrow to the Job

Retail

Burger giant McDonald’s promoted Alistair Macrow to the role of global CMO, replacing Colin Mitchell.

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PayPal CMO Allison Johnson Steps Down After Less Than 18 Months

Due to a restructuring plan that will streamline the marketing department's processes, CMO Allison Johnson has left PayPal.

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Q&A: How Denny’s Advertising Is Embracing Inclusivity as More Than a Buzzword

3 agencies prioritized diversity in the new 'See You at Denny's' campaign.

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Kraft Heinz Taps Former Anheuser-Busch CMO to Be Its New CEO

Miguel Patricio will take over for Bernardo Hees on July 1.

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UM Appoints Trish Chuipek as First Global Chief Client Officer

She was formerly the CMO of Blue Box Toys and has experience consulting for Epsilon.

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Healthcare Startup Oscar Seeks New Agency Partner After Hiring Old Navy CMO

Joshua Kushner co-founded the company, which has worked with Mother.

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Verizon CMO Says Agencies Made Progress on Diversity Even as Female Leadership Declined

Total employees and executives of color increased while female leadership declined between 2016 and 2018.

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Wunderman Thompson Global CMO Heads to Hasbro as First Chief Consumer Experience Officer

The WPP agency declined to comment on Jamie Gutfreund's exit.

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Papa John’s Names Subway’s Karlin Linhardt Global CMO

Shaquille O’Neal is joining the struggling pizza chain as a brand ambassador.

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Mondelez International’s Jason Levine Named CMO of Sabra

The food industry veteran is heading to the country's leading hummus brand

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Samsung’s Marketing Chief Officer Marc Mathieu Leaves Company After Nearly 4 Years

He's credited with helping the brand through its exploding battery crisis.

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What Does It Take to Be a Meaningful Brand in 2019?

Havas Media's study shares tips and the top 10 globally.

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Church’s Chicken Hires TGI Fridays and Burger King Veteran as Its New CMO

Brian Gies will be tapped with helping improve market share.

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Q&A: Anheuser-Busch CMO Marcel Marcondes on Growth, Becoming an Agile Marketer and 3G Capital

"What has the best potential to drive growth? It's a very simple question. It's a very simple debate that we have."