IPG Mediabrands’ UM has hired Trish Chuipek as its first global chief client officer, effective immediately.
Chuipek most recently was the chief marketing officer for Blue Box Toys and served six years as president of OMD Midwest and OMD Multicultural before that. Having experience on all sides of advertising, she’s also spent time at OgilvyOne Chicago and Lego and consulted for Epsilon, the data intelligence company Publicis Groupe announced that it bought this week for $4.4 billion.
“Reaching today’s consumers requires creativity and innovation delivered in personalized and relevant ways, and I’m excited to work with one of the foremost leaders in media to make that happen,” Chuipek said in a statement. “Through the power of better science, better art and better outcomes fueled by a best-in-class data and technology platform, we can drive exceptional brand experiences that deliver optimal results for our clients.”
Reporting to global CEO Daryl Lee, Chuipek will lead the network’s global client consultancy and develop new practices out of UM’s global New York headquarters. She will also work with regional leaders and will partner with UM global chief product officer Huw Griffiths “to drive new solutions for clients, including those designed in partnership with Acxiom” around strategy, innovation, content and data analytics, according to the agency. Arkansas database marketing company Acxiom, which collects and distributes information drawn from an estimated 2.2 billion consumers around the world, was acquired by IPG last year for more than $2 billion.
“With the appointment of Trish Chuipek to the newly-created role of global chief client officer, UM further commits itself to providing client consultancy around marketing transformation fueled by data integration and analytic planning,” Lee said in a statement. “Trish is a unique hybrid leader and represents the true intersection of CRM and media. Her background as a data consultant and her experience as a CMO make her the perfect choice to lead new consulting solutions for our clients.”