CMO Report

After a Year Without a Global CMO, McDonald's Names Alistair Macrow to the Job

He replaces Colin Mitchell, a veteran of the fast-food giant

Image of a McDonald's
Alistair Macrow, a veteran of McDonald’s, was previously CMO of the company’s international business.Getty Images
By Richard Collings

June 9, 2020

Burger giant McDonald’s has promoted Alistair Macrow to global CMO, according to an announcement from the company today.

Richard Collings

Richard Collings is a retail reporter at Adweek.

Recommended articles
Microlearning
View All


Maximize the Value of First-Party Data for Today and Tomorrow


The Power of Advertising on the Second Screen


The Keys to Building Your Customer Identity Framework


Mastering the Art and Science of Subscriber Care

You Might Like


How FedEx Is Using Data to Go the Extra Mile on Loyalty

By Tamara Oliverio


Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ


What the Pandemic Pet Boom Means for Marketers

By Hoang Nguyen, Business Data Journalist, YouGov


When Marketing Goes Haywire

By Smartsheet