CMO Report

After a Year Without a Global CMO, McDonald's Names Alistair Macrow to the Job

He replaces Colin Mitchell, a veteran of the fast-food giant

Image of a McDonald's — Alistair Macrow, a veteran of McDonald’s, was previously CMO of the company’s international business.Getty Images

By Richard Collings

June 9, 2020

Burger giant McDonald’s has promoted Alistair Macrow to global CMO, according to an announcement from the company today.

Richard Collings

Richard Collings is a retail reporter at Adweek.

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