This McDonald’s Ad Is Unskippable, but You’ll Appreciate Why

Leo Burnett Moscow's hand-washing ad has 120 million views

A photo of a person washing their hands in a sink with the McDonald's logo
The Russian ad for McDonald's was created by Leo Burnett Moscow. McDonald's Russia

Having fun with the skippable (or unskippable) aspects of an ad is a years-old tactic in the world of video advertising, but it’s a gimmick that’s still worth pausing to appreciate when done well.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."