McDonald's Global CMO Silvia Lagnado Steps Down With No Replacement In Sight

The company has created 2 new svp positions instead


Silvia Lagnado, global CMO and evp of McDonald’s, will step down from her post in October. The company’s CEO, Steve Easterbrook, announced the impending departure in a memo to employees on Monday. McDonald’s confirmed previous reports of the departure to Adweek.

For now, McDonald’s will not be appointing a new global CMO to Lagnado’s post. Instead, two new senior vp-level positions have been created and filled in the marketing department: Colin Mitchell has been named svp, global marketing and Bob Rupczynski will be svp, marketing technology.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in