How One Publisher Is Using Data to Make Insanely Viral Facebook Videos for Millennial Moms

First Media breaks down its record-breaking post

This spring, Blossom posted a Facebook video that began with an image of women’s underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to the company and data from Shareablee, whose numbers go back to 2013.