Marketing to Millennial Parents: Digital Natives Are All Grown Up and Disrupting the Parenthood Economy

Adweek’s guide to reaching modern moms and dads

Photo Illustration: Yuliya Kim; Sources: Getty Images

Hours after I gave birth at NewYork-Presbyterian Hospital, the nurses wheeled my baby boy and a stash of Pampers Swaddlers diapers into my room. Later, when nursing didn’t go perfectly, they stocked me with Enfamil formula and Medela pump parts. And on my way out, they slipped me a white, velvet satchel full of Chanel perfume and makeup. Even in the delirium of new parenthood, I could see clearly: brands wanted to reach me.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@stephpaterik Stephanie Paterik is the executive editor of Adweek, where she leads the editorial staff and strategy.