Millennial Parents and Their Kids Love Smart Speakers, but Data Privacy Issues Persist

It's a balancing act for marketers

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Google Home and Amazon Echo, if you haven’t heard, are giving millennial parents a glimpse into what a future with actual household robots may look like. Their children are loving the conversational back-and-forth with Google and Alexa, commanding them to play music or answer random questions.

Fifty-seven percent of smart-speaker owners with children surveyed by NPR and Edison Research earlier this year said that entertaining kids was a reason for purchasing a voice-activated, artificial-intelligence-infused device. But it’s not all newfangled, futuristic fun for young moms and dads.



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