Thomas Kolster

Thomas Kolster Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

Opinion Contributor
Thomas Kolster is an ex-adman on a mission to change brands for the better. He’s a self-proclaimed marketing activist, author, international keynote speaker and has spent more than 10 years in the sustainability space and coined the term Goodvertising."

Brands Need to Stop Putting Themselves First When Focusing on a Purpose

Too often they fall into a ‘hero trap.’

Small Brands Are Challenging Big Brands With a Commitment to Cohesive Purpose

Consumers and marketers alike can tell when a business isn't devoted to their cause.