Voice There Needs to Be More Accountability in Advertising to Shatter the Status Quo Too much focus goes into the short-term plan Brand health studies are leading to more revenue at Bloomberg Media. Getty Images By Thomas Kolster August 9, 2020 Another day, another epic fail from a brand putting on the diversity mantle or shouting about social distancing. Click for more from this issue This story first appeared in the Aug. 10, 2020, issue of Adweek magazine. Click here to subscribe. Thomas Kolster @thomaskolster Adweek opinion contributor Thomas Kolster is a self-proclaimed marketing activist, author, international keynote speaker.