There Needs to Be More Accountability in Advertising to Shatter the Status Quo

Too much focus goes into the short-term plan

a heart and bag of money on a scale
Brand health studies are leading to more revenue at Bloomberg Media. Getty Images

Another day, another epic fail from a brand putting on the diversity mantle or shouting about social distancing.

This story first appeared in the Aug. 10, 2020, issue of Adweek magazine. Click here to subscribe.
@thomaskolster Adweek opinion contributor Thomas Kolster is a self-proclaimed marketing activist, author, international keynote speaker.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}