There Needs to Be More Accountability in Advertising to Shatter the Status Quo

Too much focus goes into the short-term plan

a heart and bag of money on a scale
Brand health studies are leading to more revenue at Bloomberg Media. Getty Images

Another day, another epic fail from a brand putting on the diversity mantle or shouting about social distancing.

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This story first appeared in the Aug. 10, 2020, issue of Adweek magazine. Click here to subscribe.
@thomaskolster Adweek opinion contributor Thomas Kolster is a self-proclaimed marketing activist, author, international keynote speaker.
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