Voice

It’s Time for Brands to Stop Climate Grandstanding and Listen to Consumer Needs

Let’s leave purpose preaching in 2019

Conceptual illustration of two people on one side of a seesaw and planet earth on the other
In 2020, let’s listen more and preach less.Getty Images
Headshot of Thomas Kolster
By Thomas Kolster

January 13, 2020

Be good, and you might get lucky: Advertising’s new consumer pick-up line is all about a higher purpose and saving our world from all sorts of ills.

Headshot of Thomas Kolster

Thomas Kolster

Adweek opinion contributor Thomas Kolster is a self-proclaimed marketing activist, author, international keynote speaker.

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