It’s Time for Brands to Stop Climate Grandstanding and Listen to Consumer Needs

Let’s leave purpose preaching in 2019

In 2020, let’s listen more and preach less. Getty Images

January 13, 2020

Be good, and you might get lucky: Advertising’s new consumer pick-up line is all about a higher purpose and saving our world from all sorts of ills.

Thomas Kolster

@thomaskolster Adweek opinion contributor Thomas Kolster is a self-proclaimed marketing activist, author, international keynote speaker.