Ad Sales Legend Jo Ann Ross to Exit Paramount Ahead of Upfront
The chairman of Paramount Advertising has been with the company for over three decades.
Sustainability Is More Than a Big Leafy Green Picture
With brands cowering behind sustainability tropes (i.e.: the babbling brook, leafy green forest), the message gets lost.
Brave Commerce: Centering the Consumer in the CPG Industry
Luke Kigel of Kimberly-Clark on the evolving landscape of CPG marketing and shopper behavior.
Chief Sustainability Officers Aren’t Marketers, They’re Multi-Hyphenates
CSOs are becoming key decision makers at brands like Ecolab and Reformation as their scope, and influence, widens.
T-Mobile Appoints Kristin Harrer as Senior VP and Chief Brand Officer
The veteran marketer previously served at Nike, and was CMO of Dollar Shave Club and Vans.
Here’s My Beef With Ad Agencies
A CMO’s take on why the current ad agency model is broken.
Ogilvy Names Rafael Rizuto Chief Creative Officer for North America
Rizuto was most recently CCO at Dentsu Creative.
CMO Tenure at Largest U.S. Advertisers Gets Even Shorter
Less time in the job isn't always due to poor performance, and more insights from Spencer Stuart.
The Questionable Hiring Practice Catching Marketers Unaware
Avoid falling victim to creativity theft.
BBDO’s David Lubars to Retire After 4 Decades of Creative Leadership
The longtime BBDO chief creative is set to retire after four decades in the industry.
Bayer Appoints New Consumer Health CMO for North America
CPG veteran Samantha Avivi succeeds longtime marketer Jeff Jarrett.
The Social Playbook Is Dead. Long Live the Social Philosophy
When brands abide by a rigid rule book, it eliminates the space to play.
The Rise and Remit of the Chief Brand Officer
Prescient, brand-savvy companies are recognizing every touch point as both an engagement and a brand-building opportunity.
Indie Design and Branding Agency Pearlfisher Names First Global CEO
Design veteran Jason Brown will shape the agency's long-term growth plans.
CBX’s Rick Barrack Doesn’t Just Collect Corvettes—He’s Also a Master Judge
Creative and design agency CBX's Rick Barrack is driven by excellence.