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Century 21’s Bankruptcy Shows the Limits of Off-Price, New York-Exclusive Categories

The famed retailer is following in the steps of Barneys, Dean & DeLuca and Stage Stores.

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Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

The data analytics firm aims to sway marketers away from "hopes and dreams" toward "dollars and cents."

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Summer Retail and Food Services Sales Up 2.4% From 2019

Clothiers and fashion accessory stores, however, continue their dramatic slide.

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Translation Teams Up With Nielsen to Measure Cultural Impact

The collaboration follows the company's partnership with Disney.

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JCPenney Avoids Liquidation, but Hard Work Remains

Department store agrees to be sold to real estate groups Simon and Brookfield.

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Marketers Are Failing to Personalize to Lower Income Consumers

Lower earners have untapped spending potential, new study contends.

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Video Ads and Brand Experiences Work Better Together in Streaming

Brand experiences on TV apps can be mutually beneficial for both advertisers and streamers.

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Neiman Marcus Puts Digital Transformation at the Center of Its Bankruptcy Emergence Plan

The luxury retailer is replacing its print magazine with a digital campaign this fall that will serve as the hub for its ecommerce efforts.

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Retail Leveraged Loan Default Rate Hits Record 18.9% in August

Credit rating agency Fitch warns the figure could reach as high as 25% by year's end.

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Back-to-School TV Ad Spend Plays Hooky in 2020

Retailers spent 70% less on national TV ad spend for back-to-school messaging so far.

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Casual Dining Chains Show Improvement, but Rating Agencies Remain Wary

Chili's, IHOP, Denny's, Outback Steakhouse and more reveal their latest quarterly results.

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How Back-to-School Advertising Can Adapt to the Current Reality

Be flexible with messaging, channels and ad types.

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DTC Apparel Brand Vuori on Track to Grow 180% Year-Over-Year

Digitally native brands in the athleisure space thrive during the pandemic even as clothing broadly has suffered.

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US Retail Sales Continued to Improve in July

Concerns remain, however, about a stalemate over a stimulus package and a regional spike in Covid-19 cases.

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Denny’s Chief Brand Officer Says Consumers Are Adapting, but Want Brands to Solve Problems, too

The casual dining chain began airing new advertising pots this week in a bid to woo back diners.

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