Why Brands Should Look for Extreme Fans to Boost Their Reputations

They don’t have to be a social media star—just passionate about the service or product.

4 Unexpected Takeaways From Walker Sands’ Future of Retail Report

Toilets, money, Trump and drugs.

Pinterest Marketing Partners Adds a Creative Specialty to Its Offerings

Smartly.io becomes an Advertising partner, as does Hootsuite for Content Marketing.

For Its First Out-of-Store Brand Activation, Coach Created a Visual, Spiritual Playground

The installation challenges how people perceive the brand—and their own lives.

Talk Is Cheap: It’s Time for Advertising to Make Moves Toward Becoming More Inclusive

Their actions and lack of diversity in the C-suite don't support their words.

3 Questions to Ask a Potential Community Manager

Find someone who can distinguish between social media and community.

How AI Will Alter the Digital Marketing Landscape

Alignment with emerging tech can keep your brand one step ahead.

How Thinking Like a D-to-C Brand Can Improve Consumer Relationships

The secret is simplification.

4 Principles of GDPR for Brands to Keep in Mind

It isn't such a bad thing, especially for consumer-facing companies.

How to Bridge the Gap Between Gen X, Gen Y and Millennials

A dose of empathy can go a long way.