This Agency’s ChatGPT Experiment Prompted Recruiters to Request Interviews With an AI
It all started when creatives at the independent agency 22Squared wondered if AI could replace them.
Anomaly Is Adweek’s 2022 US Agency of the Year
Though selective in taking on new work, the shop is mastering convergence.
Stranger Things Drives Combined Brand Placement Value Over $27 Million
According to research from YouGov, Coca-Cola was the biggest benefactor from appearing in the fourth season.
To Defend or Not to Defend—That Is the Question for Incumbent Agencies
Incumbents often defend in reviews, but they must consider if it's worthwhile given the poor odds of success.
For Breakthrough Media Agency of the Year VaynerMedia, Convergence Fuels Success
Reuniting media and creative is one thing the agency doesn’t need to worry about.
How The Martin Agency Utilizes Its Production Arm SuperJoy as a Creative Sandbox
Alex Campbell explains his vision as the new head of the production agency.
Glenfiddich’s New #Richest25 List Aims to Redefine Wealth
Brittany Packnett Cunningham partners with the brand to recognize those creating change.
Dog Walks and Record Shops: The Working Insights Between Amazon and Droga5 London
Simon Morris and David Kolbusz share their experience of working together during pandemic restrictions.
Prime Video’s Social Head of Series Pins AR’s Potential for Fans to Socialize
Ken Gibbs of Amazon talks how marketers can get fans to engage in real life, his work at BET and more.
Elisabeth Moss on How a Natural Curiosity Ultimately Led to Her Directorial Debut
The actress has influenced multiple elements of the award-winning production.
Grubhub and King Princess Make Sweet Music in New Tasty Tracks Content Series
With creative assistance from agency 72andSunny New York, the delivery service expands its Sound Bites series.
NBCUniversal Wants to Be a Technology Company Too
Media giant introduces more ad-tech and ecommerce offerings ahead of the upfront.
Amazon Holiday Ad Sets Emotional, Reflective Tone For The Season
Thanksgiving is mere weeks way and many in the industry still don’t know what holiday season advertising could look like this year. With the spread of a global virus approaching [...]
Why Brands Should Look for Extreme Fans to Boost Their Reputations
They don’t have to be a social media star—just passionate about the service or product.
4 Unexpected Takeaways From Walker Sands’ Future of Retail Report
Toilets, money, Trump and drugs.