Megan Thee Stallion’s Advice to Next Gen of Creators: ‘Don’t Be a Walking Commercial’
The Hot Girl Coach shares with thee hotties at Social Media Week how to attract the ideal target audience.
Tribeca Festival Expands Its X Programming and Awards for Advertisers
As demand for branded entertainment escalates, festival leaders are creating more networking spaces at the intersection of marketing and film.
Havas CEO Yannick Bolloré: If Vivendi Spins Off Havas, It Won’t Be Via a Sale
The company grew net revenue by 4.4% in 2023.
Credit One Bank Names Deutsch LA Creative, Branding and Media Agency of Record
The win validates Deutsch LA's integrated offering.
With More B2B Brands Seeking Out Creativity, Agencies Are Driving Growth With B2B Clients
Some agencies attribute their significant revenue growth to the onslaught of B2B work.
The Skims and NBA Partnership Is a Masterclass in Brand Repositioning
At the convergence of fashion and sports marketing.
Creativity Does Not Thrive in Fear—How Marketers Can Drive Real-World Change
Going beyond awareness around social issues to make tangible change.
Día de los Muertos: The Super Bowl of Creativity in Mexico
The rebirth of an old cultural tradition that has gone global.
Two Indie Agencies—Crossmedia and Joan Creative—Partner on Media and Creative to Achieve Scale
Their new JoanxMedia offering reimagines reintegration.
‘Perfectly Imperfect’: Resurfacing the Soul of Social Media in the Era of AI
With both the ends and the means of creative production transforming so swiftly, the fate of content—and the professionals who create it—is in question.
Why Bombay Sapphire Turned to a Robot to Inspire Human Creativity
Global marketing vp Natasha Curtin discusses the campaign as part of creative director Baz Luhrmann's lead.
Known Originals Taps Basketball Royalty to Debut New Content Division
A docuseries about the McDonald's All American Games is one of many projects in the works.
This Agency’s ChatGPT Experiment Prompted Recruiters to Request Interviews With an AI
It all started when creatives at the independent agency 22Squared wondered if AI could replace them.
Anomaly Is Adweek’s 2022 US Agency of the Year
Though selective in taking on new work, the shop is mastering convergence.
Stranger Things Drives Combined Brand Placement Value Over $27 Million
According to research from YouGov, Coca-Cola was the biggest benefactor from appearing in the fourth season.