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To Defend or Not to Defend—That Is the Question for Incumbent Agencies

Incumbents often defend in reviews, but they must consider if it's worthwhile given the poor odds of success.

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For Breakthrough Media Agency of the Year VaynerMedia, Convergence Fuels Success

Reuniting media and creative is one thing the agency doesn’t need to worry about.

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How The Martin Agency Utilizes Its Production Arm SuperJoy as a Creative Sandbox

Alex Campbell explains his vision as the new head of the production agency.

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Glenfiddich’s New #Richest25 List Aims to Redefine Wealth

Brittany Packnett Cunningham partners with the brand to recognize those creating change.

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Dog Walks and Record Shops: The Working Insights Between Amazon and Droga5 London

Simon Morris and David Kolbusz share their experience of working together during pandemic restrictions.

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Prime Video’s Social Head of Series Pins AR’s Potential for Fans to Socialize

Ken Gibbs of Amazon talks how marketers can get fans to engage in real life, his work at BET and more.

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Elisabeth Moss on How a Natural Curiosity Ultimately Led to Her Directorial Debut

The actress has influenced multiple elements of the award-winning production.

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Grubhub and King Princess Make Sweet Music in New Tasty Tracks Content Series

With creative assistance from agency 72andSunny New York, the delivery service expands its Sound Bites series.

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NBCUniversal Wants to Be a Technology Company Too

Media giant introduces more ad-tech and ecommerce offerings ahead of the upfront.

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Amazon Holiday Ad Sets Emotional, Reflective Tone For The Season

Thanksgiving is mere weeks way and many in the industry still don’t know what holiday season advertising could look like this year. With the spread of a global virus approaching [...]

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Why Brands Should Look for Extreme Fans to Boost Their Reputations

They don’t have to be a social media star—just passionate about the service or product.

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Pinterest Marketing Partners Adds a Creative Specialty to Its Offerings

Smartly.io becomes an Advertising partner, as does Hootsuite for Content Marketing.

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For Its First Out-of-Store Brand Activation, Coach Created a Visual, Spiritual Playground

The installation challenges how people perceive the brand—and their own lives.

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Talk Is Cheap: It’s Time for Advertising to Make Moves Toward Becoming More Inclusive

Their actions and lack of diversity in the C-suite don't support their words.

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