Why Brands Should Look for Extreme Fans to Boost Their Reputations
They don’t have to be a social media star—just passionate about the service or product.
4 Unexpected Takeaways From Walker Sands’ Future of Retail Report
Toilets, money, Trump and drugs.
Pinterest Marketing Partners Adds a Creative Specialty to Its Offerings
Smartly.io becomes an Advertising partner, as does Hootsuite for Content Marketing.
For Its First Out-of-Store Brand Activation, Coach Created a Visual, Spiritual Playground
The installation challenges how people perceive the brand—and their own lives.
Talk Is Cheap: It’s Time for Advertising to Make Moves Toward Becoming More Inclusive
Their actions and lack of diversity in the C-suite don't support their words.
3 Questions to Ask a Potential Community Manager
Find someone who can distinguish between social media and community.
How AI Will Alter the Digital Marketing Landscape
Alignment with emerging tech can keep your brand one step ahead.
How Thinking Like a D-to-C Brand Can Improve Consumer Relationships
The secret is simplification.
4 Principles of GDPR for Brands to Keep in Mind
It isn't such a bad thing, especially for consumer-facing companies.
How to Bridge the Gap Between Gen X, Gen Y and Millennials
A dose of empathy can go a long way.
Fortnite’s Explosion in Popularity Is Opening New Doors for Marketers
Advertisers must find innovative ways to integrate into games and livestreams.
Kraft Blows Past Fundraising Goal for SickKids With Help From K-Pop Community
The campaign hit over a million social media mentions in 24 hours.
5 Ways CPG Brands Can Shift Their Techniques to Remain Relevant
Tweaks to long-established practices can go a long way.
When Done Right, Extreme Stunts Can Catapult a Brand Into the Public Eye
Risky, sometimes dangerous feats can grab audience attention, but it isn't always positive.
The Internet Created a GDPR-Inspired Meme Using Privacy Policies