Consumers don’t just seek out a commitment to DEI, they expect it. Our new story with Amazon Ads showcases how innovators of inclusive advertising help brands ensure ads can be enjoyed by all. Read more. .
In recent years, we’ve seen advertisers increasingly take advantage of low-fidelity marketing, particularly on social media. This “perfectly imperfect” content, mostly known for its underproduced visual representation, can also manifest in inconsistent voiceover quality and low-effort copywriting that has no regard for punctuation or capitalization.
Lo-fi marketing at first appeared counterintuitive to many brands and advertisers—in an industry with a history of airbrushed, auto-tuned perfection, “trying less hard” just didn’t feel right. But more brands have been embracing the content style, initially out of the necessity arisen during the pandemic, which stripped advertisers of their conventional production capabilities, and eventually due to its evident benefits.