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Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. On Thursday at 8 a.m., Converse claimed its handle, marking its entry on the Twitter-clone app.
The brief for appearing on Threads was a quick text exchange between the company’s CMO Sejal Shah Miller and her social media team: Keep it organic and playful, and maintain the Converse-vibe.
“The appeal of threads is you’re able to have a conversation,” Miller told Adweek.
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