Jessica Apellaniz is the executive creative director of Wieden+Kennedy Mexico. She joined the agency after her role at Oglivy as chief creative officer for Latin America. At Ogilvy, Apellaniz was behind creative work for Coca-Cola, BP, Mazda, Aeromexico, KFC, Starbucks and American Express, among others. As CCO, she built tailor-made, local, and global multidisciplinary teams, leading to her work being recognized by various award shows including Cannes Lions, D&AD and the One Show.
The rebirth of an old cultural tradition that has gone global.