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In the back of their minds, most agency leaders are doing math. Figuring out how many pitches they must invest in is a preoccupation. “It’s just about survival, right?” Franke Rodriguez, Anomaly’s New York CEO, posited.
But Anomaly’s leaders aren’t worried about that.
Last year, the creative agency declined 60% of new business opportunities. It’s in a position to say no, according to Rodriguez, who would rather go “all in” winning a handful of pitches than cast a wide net.
“If we want three new pillar clients this year, then we should really only do three to five pitches,” he said.
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