Two Indie Agencies—Crossmedia and Joan Creative—Partner on Media and Creative to Achieve Scale

Their new JoanxMedia offering reimagines reintegration

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Two independent agencies—media shop Crossmedia and Joan Creative—are reimagining how to reintegrate media and creative disciplines. They’re rolling out a unique service offering, dubbed JoanxMedia, that’s designed to offer clients more options and could inspire how other independent agencies go to market.

By partnering, independent agencies can integrate services without having to master new disciplines. For agencies that want to develop new practices, partnerships circumvent arduous processes like training and upskilling new talent, and finding clients willing to bet on an agency with limited expertise in a given area.

Crossmedia

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