Known Originals Taps Basketball Royalty to Debut New Content Division

A docuseries for Prime Video about the McDonald's All American Games is one of many brand-inspired projects in the works

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For more than four decades, McDonald’s has sponsored a spring basketball tournament that brings together the cream of the crop from high schools around the country for head-to-head matchups, three-point contests and skill drills.

Featuring stellar young athletes in their formative years—the lineup has included LeBron James, Candace Parker, Kobe Bryant, Michael Jordan and A’ja Wilson, to name only a few—the McDonald’s All American Games have provided an early peek into greatness in the making.

Hardcore sports fans may be familiar with the annual event, along with its fundraising and giveback efforts, but the general public likely isn’t.



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