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Ajax Shares the Finer Points of Marketing an American Spray Cleaner to European Consumers

Regional variations are nothing new in branding, especially when it comes to selling to overseas markets. Film fans may remember the famous scene in Pulp Fiction where Vincent (John Travolta) [...]

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Ashton Kutcher Is Primed to Crack a Cheetle-Coated Case in Cheetos’ New Super Bowl Teaser

The Big Game

It’s a social scourge more common than any good-hearted person would like to believe. But it’s true: nearly half of Americans admit to sneaking snacks from their loved ones. The [...]

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Michael Bublé Touts New Bubly Deal With SodaStream, Still Insists It’s Named After Him

The Canadian crooner keeps the joke going, from a 2019 Super Bowl ad to a 2021 brand collaboration.

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Step Inside P&G’s Greener and Smarter Home of the Future

The CPG giant is hosting a virtual exhibit at CES 2021.

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How Retailers Are Rethinking the Pain Point That Is Returns

Despite the pandemic, in-store options are in vogue, while free return shipping is falling out of favor.

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Nelly Gives Flamin’ Hot Lay’s His Seal of Approval

“Frito-Lay does not have any additional nostalgia campaigns planned for this year,” a spokesperson said.

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With Demand for Deodorant and Antiperspirant Down, Harry’s Enters the Category

The brand is counting on its connection with consumers and the rise of e-commerce to take market share.

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With Beer Drinking Down, Jim Beam Targets Consumers Looking for a New ‘Sessionable’ Beverage

Bourbon brand's latest campaign highlights a simple cocktail: the highball.

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Jif Created a Sword-and-Sandal Gladiator Epic as an Ad for Squeezable Peanut Butter

Publicis' PSOne brings an over-the-top cinematic style to an everyday product.

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The Year Shoppers Reconsidered Toilet Paper

Amid shortages, people have sought out more sustainable options.

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Adweek’s Most Popular Online Stories of 2020

From the Moldy Whopper to the return of Crystal Pepsi, here's what you were reading this year.

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Vita Coco Will Help Cure Post-2020 Hangovers at Home

New Year’s Day campaign includes a Postmates partnership, an AI device and custom Venmo stickers.

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How Covid-19 and Ecommerce Disrupted the Alcohol Industry in 2020

With huge hits to bars and restaurants, drinkers turned to the internet.