Cottonelle Discourages Toilet Paper Hoarding in New Campaign

Cottonelle is asking people to stock up on generosity and help those in need.

Diageo Names New CMO and North American President

Debra Crew will be appointed president, Diageo NA, effective July 1. Cristina Diezhandino will be promoted to CMO, also effective July 1.

A Bacardi Rum Factory Is Now Producing Hand Sanitizer

Bacardi Rum survived the revolution, Prohibition and now coronavirus.

Kraft Heinz Is Reviewing $520 Million Global Media Account

Publicis Groupe's Starcom is defending in the review.

Even Before Many Bars Closed, Americans Were Drinking From Home

During the first week of March, off-premise sales of beer, spirits and wine were up.

DTC Women’s Shaving Brand Billie Makes Its Biggest Category Extensions Yet

The brand asked its customers what they wanted—and made them.

The Inspiration Behind Bounce Was a Man Trying to Help His Wife Do Laundry

How Bounce helped all of our laundry loads.

Kellogg’s Hopes Its New Plant-Based Meat Will Sizzle Louder Than the Competition

Kellogg’s and rivals are all entering the plant-based meat arena.

Lyft Partners With EO Products to Provide Drivers With Free Hand Sanitizer

The ride-hailing service takes another step toward keeping both its drivers and passengers safe.

PepsiCo to Buy Rockstar Energy Drinks for $3.85 Billion

The beverage giant is continuing its push into the energy category.