Lynx Ads Find Dark Humor in a Robbery and a Funeral
Unilever's Lynx finds dark humor in two ads depicting a robbery and a funeral.
Gale and MilkPEP Dive Into Branded Entertainment by Unleashing Vanessa Bayer on a Farm
The humorous effort goes behind the scenes of modern dairy farming.
3 Ways Skittles Is Refreshing Its Logo and Packaging
Mars brand Skittles is tweaking its identity without losing familiarity.
Adam Scott Adds ‘Facial Hair Enthusiast’ to His CV in Philips Norelco Campaign
Scott said he’s been a Philips Norelco brand loyalist for years, after learning about the OneBlade from makeup artists on his various jobs.
Love Wellness Is Getting to the Root of Women’s Health
Bosworth founded the company to offer effective doctor-developed products.
Brave Commerce: Centering the Consumer in the CPG Industry
Luke Kigel of Kimberly-Clark on the evolving landscape of CPG marketing and shopper behavior.
BTS With Studs: The Gen Z-Friendly Challenger Taking on Claire’s
Co-founders Anna Harman and Lisa Bubbers are building more than just an ear-piercing empire.
How Brands and Cannabis Companies Are Maximizing Their Joint Efforts for 420 Marketing
Promotions around 420 are table stakes in the cannabis space, but they are increasingly reaching into Main Street USA.
Hershey’s AI-Powered Ad Campaign Sold More Candy and Gave It Leverage With Retailers
The candymaker shared at Possible Miami how it's using custom algorithms to create its own media strategy more optimized to sales goals, which makes the company less beholden to media [...]
In Bridgerton and Flonase Collaboration, Both Love and Allergies Are in Bloom
Shondaland and Flonase teamed up for a campaign ahead of the Season 3 premiere of Bridgerton.
BBDO’s David Lubars to Retire After 4 Decades of Creative Leadership
The longtime BBDO chief creative is set to retire after four decades in the industry.
Vicks and Crest Have Memorable Logos, While Duane Reade and Proactiv Struggle With Recall
A new study shows Vicks and Crest have memorable logos, while Duane Reade and Proactiv struggle with recall.
Bayer Appoints New Consumer Health CMO for North America
CPG veteran Samantha Avivi succeeds longtime marketer Jeff Jarrett.
Inside the Pitch Deck That Web3 Beauty Startup Kiki World Used to Raise $7 Million
Kiki World, a beauty tech startup that aims to usher the cosmetics industry into the era of web3, raised $7 million in an initial funding round.
Velveeta Isn’t a Cheese Brand, It’s a Lifestyle Brand With Celebrity Clout
The Kraft brand is on an unconventional journey with Johannes Leonardo to woo young consumers.