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3 Mindsets Marketers Should Adopt to Prepare for the Future

Brandweek

General Mills' Brad Hiranaga shares how he's preparing to serve tomorrow's consumers at Brandweek.

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How Clorox Took Over the Cleaning World and Became a Household Staple

The brand's reputation for killing germs makes it popular across industries.

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Got a Butterfinger Thief? There’s a New Crime-Fighting Unit Ready to Take Your Case

It's the first campaign for the brand since Nutella maker Ferrero bought it from Nestlé in 2018.

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Charisse Ford Hughes Joins Kellogg as Senior VP and Global CMO

She spent the last 5 years at Pandora Americas.

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Ryan Reynolds’ Aviation Gin Launches OnlyGins.com With a Naked Bottle

Booze brand turned an Instagram photo into a social stunt in a matter of hours.

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How Wholly Guacamole’s New Packaging Mashed the Age-Old Problem of Ugly Guac

It’s not exactly headline news, but Americans do happen to like avocados. According to the USDA, Americans’ consumption of the enormous green berry has tripled over the past 20 years, […]

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Oscar Mayer’s Wienermobile Is Now Available for Your Wedding Proposal Needs

The brand is asking people to submit requests 3 to 12 months in advance to help secure an appearance.

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McCormick Leans Into RV Travel Craze With National Park Pop-Ups

Seasoning brand teams with RVshare and Kampgrounds of America to launch Grill Mates products.

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Stream This Song to Help Save Bars and Clubs, Thanks to Crown Royal

Whisky brand will donate $1 to local venues each time someone plays If You Want Me to Stay.

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Frito-Lay Kicks Off NFL Season With Some Christmas Joy

An ad featuring several players in pajamas is meant to capture the night-before anticipation.

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Smucker’s Sees Its New Approach to Advertising Pay Off as Sales Soar

The company consolidated all creative and media responsibilities under Publicis Groupe in 2018.

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Vita Coco Is Surprising Fans With Personalized Coconuts in the Mail

CPG

Beverage brand's snail-mail campaign celebrates World Coconut Day.

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Labor Day Advertising Is Way Up—but Americans Aren’t Planning to Shop Much

CPG

New survey shows consumers won't be as likely to take advantage of this year's sales.

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Tired of Getting Your Snacks Stolen? Add a Lay’s Bestseller to Your Book Collection

Lay’s is giving out a hollow book to bury your bags of crunchy golden treasure.

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Kellogg’s Hopes Instagram-Famous Barnyard Animals Will Convince You to Try Its Faux Meat

The maker of Incogmeato tries a new tactic to tempt consumers with its new plant-based products.