Is Corona Beer Facing a Brand Crisis Because of Coronavirus?

The pale lager from Mexico is not having a great start to 2020.

Demand for Hand Sanitizer and Disinfecting Wipes Goes Viral Amid Coronavirus Scare

With the coronavirus featured prominently in the news, people are looking to protect themselves.

The Story Behind Clorox’s Mystery Recording Artist CLRX

The online persona known as CLRX came to be through a partnership between The Clorox Company and Brand Synergy Group.

How Makers of Beef Jerky and Slim Jim Are Finding Success Through the Keto Diet

Manufacturers are trying to lean into the trend.

This DTC Natural Deodorant Brand Offers an Eco-Friendly Trade-in for Curious Consumers

Each & Every launched a weeklong program that gives consumers free deodorant in exchange for their old sticks.

Kraft Heinz Is Reducing Its Agencies by Half

The company plans to cut the number of agencies it works with in half, while boosting its consumer-facing marketing efforts.

Unilever to Halt Kid-Targeted Marketing on All Food and Beverage Products

The company owns several brands of ice cream treats and popsicles.

You Don’t Know Andrea Weiss, but You Probably Love Her Retail Brands

Andrea Weiss is not a household name, but many of the consumer and retail brands she’s helped fashion over the decades certainly are.

After Months of Turbulence, Brandless Is Shutting Down

Brandless, once a bright spot in the DTC industry, is shutting down.

Edgewell Personal Care Backs Out of Harry’s Acquisition

Edgewell Personal Care has rescinded its $1.3 billion acquisition Harry’s, a DTC shaving brand.