This is a Profile

White Castle Is Hoping You’ll Slip Some Sliders Into Your Turkey This Thanksgiving

A time-honored recipe is also a way to build grocery revenues.

This is a Profile

Mondelēz Turns to MediaMonks, Publicis Groupe for New Content Production Model

The new model is designed to connect creative, data and media capabilities.

This is a Profile

Babe Wine Builds a Monster Truck to Crush Cars—but It’s Really Hoping to Crush Competitors

CPG

Instagram-famous wine makes a high-horsepower entry into the most dude event imaginable.

This is a Profile

Affligem’s ‘Make Beer, Not War’ Ad Tells the Mostly True Story of Its Founding 1,000 Years Ago

Food & Beverage

The spot marks the Belgian brand's first national ad push in the Netherlands.

This is a Profile

Pantene Celebrates LGBTQ+ Parents in National Adoption Month Campaign

Brand launches three short films featuring real adoptive families.

This is a Profile

Frito-Lay Rolls Out Snack-Themed Ugly Sweaters

CPG

The Frito-Lay Holiday Shop has you covered.

This is a Profile

Pepsi Created an Apple Pie-Flavored Soda for Those of Us Who Suck at Baking

The brand's giving away free product in exchange for photos of cooking fails.

This is a Profile

‘Tis the Unseason. Shopping Change Is the New Normal

How to deal with the unseason.

This is a Profile

To Combat 2020’s Unpredictability, Campbell’s Offers ‘Dinner Insurance’ This Thanksgiving

Food companies are looking for creative ways to celebrate an unusual holiday season.

This is a Profile

PepsiCo Rolls Out a Recipe Hub and Cookbooks to Inspire Kitchen Creativity

Mountain Dew Code Red Brisket, anyone?

This is a Profile

Our Pandemic Snacking Behavior Shows the Great Appetite for Connection

Mondelez' State of Snacking report shows more consumption—and intention for connection.

This is a Profile

Rick and Morty’s Pickle Rick Now Has Its Own Pickle-Flavored Miracle Seltzer

The limited edition product will debut at the Adult Swim Festival on National Pickle Day.

This is a Profile

Butterball’s Turkey Talk-Line Is Ready for an Unusual Thanksgiving

The poultry brand knows consumers need different advice this holiday season.

This is a Profile

Bacardi Touts New Compostable Bottle, But Experts Warn Against ‘Silver Bullet’ Solution

The new biodegradable packaging could create confusion and recycling cross-contamination.

This is a Profile

Lockdown Fake Meat Buyers Turned Into Full-Blown Plant-Based Converts

ADM study sees more consumers and brands riding the flexitarian wave.