The Challenges Facing Women and POC Founders in Cannabis

Chanda Macias, CEO of Women Grow, talks diversity and inclusion in marijuana at Adweek's Elevate: Cannabis and CBD summit.

How CBD Brand MyRemede Is Growing Like a Weed

The company linked up with an ad-tech firm early to guide its marketing efforts.

Despite Hurdles, the Future of Cannabis Looks Bright

At Adweek's Elevate: Cannabis and CBD virtual event, experts discussed the challenges and opportunities in the industry.

The Who, Where and How of Cannabis Consumers

New Frontier Data COO Gary Allen addresses the regulatory hurdles advertisers face in the cannabis industry and how to overcome them.

How the Cannabis and CBD Industry Is Adjusting Its Marketing (Again)

Companies in the cannabis and CBD space are no strangers to dealing with a constantly shifting marketplace.

It’s Not Quite 4/20, but 7/10 Is Catching Up in Cannabis Circles

Harvest, a vertically integrated company with dispensaries in seven states, launches a retro-style campaign.

These Edibles Are Designed to Match the Characters of HBO Max’s New Show

Kanha Gumies created four flavors for the launch of Close Enough.

This Data Sheds a Revealing Light on Today’s Cannabis Consumers

Oasis Intelligence polled 20,000 Americans in 50 states to prove cannabis fans "aren't what they’ve been painted to be."

This CBD Brand Is Trying a Novel Marketing Approach: Honesty

What happens when a CBD company admits CBD doesn't always work?

This CBD-Infused Soda Is Offering to Buy $200 Worth of Therapy for Some Customers

Bimble wants to continue the vibe of Mental Health Awareness Month into a stressful June.