Alt Image Text

How AB InBev’s In-House Agency draftLine Helped the Company Navigate 2020

The team plans to increase its global headcount by 25% this year.

Alt Image Text

Tullamore D.E.W. Will Welcome a Jameson to Its Family, Following a Name Change

One California resident who legally does this will enjoy a St. Patrick’s Day experience at "the world’s most socially distant Irish pub."

Alt Image Text

Laverne Cox and Smirnoff Want to Meet You at the Virtual Bar(re) for Women’s History Month

International Women's Day

The vodka brand's Women's History Month campaign supports a Black women-owned barre studio in D.C.

Alt Image Text

PepsiCo Wants to Make Cocktail Mixers Cool Again

Beer, Spirits & Cannabis

Neon Zebra will be available in four flavors on March 1.

Alt Image Text
Alt Image Text

Looking at When ‘Sessionability’ Crosses the Line in Alcohol Advertising

Brands are slapping the term on everything from hard seltzers to IPAs to cocktails.

Alt Image Text

A Strategic Business Decision: SHE Media Begins to Accept Cannabis Ads

SHE Media is looking to capitalize on a $50 billion industry: cannabis.

Alt Image Text

Mike’s Hard Lemonade Dug Up ‘Unreleased Footage’ of the Texas Cat Lawyer

One of 2021's funniest moments so far gets a branded sequel.

Alt Image Text

Cannabis Product Tie-In With Kristen Wiig’s Trippy New Comedy Highlights a Growing Trend

A new movie called Barb & Star Go to Vista Del Mar, billed as escapist entertainment for Galentine’s Day, is a surreal candy-colored mashup of buddy comedy and crime thriller [...]

Alt Image Text

Truly Taps Drag Queen Monét X Change to Launch Iced Tea Hard Seltzer

Truly's live Twitter event is the culmination of a weeklong campaign to acknowledge that beauty comes in many different forms.

Alt Image Text

Locked Out of In-Game Super Bowl Ads, Alcohol Brands Find Creative Ways to Grab Consumer Attention

Anheuser-Busch has had an exclusive agreement with the NFL since 1975, making its brands the only ones able to run national ads during the game.

Alt Image Text

Ryan Reynolds, Diddy and David Beckham Pledge $1 Million to Boost Bartenders in Lockdown

Because only the pros can make drinks that don't taste like 'ass feet.'

Alt Image Text

This Organic Hard Seltzer Brand Launched an ‘OnlyCans’ for Valentine’s Day

Crook & Marker's new website features a lifetime supply of shirtless men and their dogs.

Alt Image Text

Joe Montana Explores What it Means to Be the GOAT in Guinness’ Regional Super Bowl Ad

The 30-second spot will run in select markets during the Big Game.

Alt Image Text

Wild Turkey Takes You to Kentucky Bourbon Country Via Audio-Guided Tastings

Experiential

Audio-guided tasting includes a cameo by Matthew McConaughey.