Today's alcohol brands have a lot to consider when developing marketing campaigns for alcohol products, including ensuring the campaign is targeted to people of legal drinking age and that no drinking among youth is portrayed or glamorized. They must also avoid the promotion of alcohol use that leads to risky drinking behaviors, or they will face serious fines from the Federal Trade Commission (FTC).

This page highlights news and trends, regulations, and standout campaigns in the alcoholic beverage and cannabis verticals, including studies on cannabis and alcohol consumption and other news making headlines across the alcohol industry.

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SNL’s Colin Jost and Michael Che Host ‘St. Patrick’s Eve’ Revelry for Jameson Campaign

Jameson made up a holiday, St. Patrick's Eve, with help from SNL comedians Colin Jost and Michael Che.

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Kahlua Hijacks St. Patrick’s Day, Telling Revelers to Swap Stout for Espresso Martinis

Kahlúa is urging St. Patrick's Day revelers looking for a rich drink to rethink their beer order and opt for an espresso martini instead.

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David Beckham Kicks Off Stella Artois Campaign as Brand Eyes ‘Ambitious’ Growth

David Beckham stars in the new global campaign from Stella Artois.

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It’s a Lovely Day for Jason Momoa in Guinness Campaign

Jason Momoa makes his directing debut with the Guinness spot alongside creative partner Brian Mendoza.

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Diageo Tests the Waters of the Apple Vision Pro With Don Julio Tequila

The VR experience will showcase the process behind creating the tequila in Mexico.

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Bud Light’s Super Bowl Comeback Stars a Genie Who Loves to Party

Bud Light continues its push to win back fans with a light-hearted Super Bowl ad about a genie who grants party wishes.

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LL Cool J and Lainey Wilson Board Coors Light Super Bowl Chill Train

MolsonCoors and Droga5 bring LL Cool J and Lainey Wilson onto the homewrecking and vibe-influencing Coors Light Super Bowl 58 Chill Train.

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Michelob Ultra Takes Lionel Messi to the Beach in Super Bowl Ad

Lionel Messi, Jason Sudeikis and Dan Marino star in the 60-second spot.

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Budweiser Trots Out the Clydesdales and Loyal Labrador for the Super Bowl

The spot from FCB New York plays up 'old school' beer delivery.

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AB InBev Shares Super Bowl Plans for 3 Brands

Michelob Ultra, Bud Light and Budweiser will have spots in the Big Game.

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Don’t Do Dry January? It’s the New ‘Don’t Buy This Jacket’

Marketers in the non-alcoholic cocktails space have found a spiritual cousin in Patagonia's iconic "Don't Buy This Jacket" campaign.

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WhistlePig ‘High’Jacks Dry January With a Terpene-Infused Cocktail

WhistlePig puts its stamp on Dry January with a terpene-infused Old Fashioned.

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Tito’s Debuts a Charming ‘Spokescart’ With Mixology Skills in New Ad Series

The tricked-out, anthropomorphic bar cart, stocked with Tito’s, has a penchant for showing up at opportune times, reading the room and providing the missing pieces for an elevated experience. 

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Heineken 0.0 Says Don’t ‘Bale’ on the Party During Dry January

The brand just launched a campaign for Heineken 0.0, its hot-selling non-alcoholic beer, with Welsh soccer legend Gareth Bale that turns a decent word pun into a rallying cry for [...]

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Why the Always Sunny Team Took a Shot at a Whiskey Brand

The Always Sunny in Philadelphia gang’s beverage brand leans into classic beer advertising.