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‘Nudes for Valentine’s Day?’ Yes, But Not That Kind, and for a Good Cause

The Canadian beverage brand is raising money via Instagram for animal sanctuary Kindness Ranch.

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American Airlines Wants People to Drink Like They’re in First Class—Even If They’re Not Flying Yet

Travel & Transportation

The carrier launches a wine club to remind travelers that flights can be a special experience.

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Social Campaign for THC-Spiked Drink Cleverly Treads the Line on Paid Weed Ad Rules

No logos or product shots, just mood-boosting ASMR for the eyes.

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Natural Light’s $470 Million Art Installation Is a Commentary on the Student Debt Crisis

The piece is live today in Grand Central Terminal's Vanderbilt Hall.

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Michelob Ultra’s New Organic Seltzer Wants to Be the Category’s ‘Sophisticated’ Option

The brand hits shelves this week, supported by a national TV ad.

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With Beer Drinking Down, Jim Beam Targets Consumers Looking for a New ‘Sessionable’ Beverage

Bourbon brand's latest campaign highlights a simple cocktail: the highball.

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2021 Could Usher in a Golden Age of Cannabis Marketing

The industry ends the year in the strongest position of its young life, with Greg Butler, chief commercial officer of Cresco Labs, likening it to “a roaring wave—it can’t be [...]

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5 of the Best Cannabis Marketing Moves in 2020

Powerful documentaries, virtual smoke-outs and socially conscious campaigns cap a banner year.

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How Cannabis Brands Are Preparing for a Christmas Green Rush

Green Wednesday, a nascent holiday in the cannabis universe, came out with buds blazing in 2020, showing triple-digit sales spikes around the country on Nov. 25 and setting the weed [...]

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Swedish Beer Brand Creates a Cooler Filled With Sunshine

Norrlands Ljus wants to help beer lovers fight off seasonal depression.

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Beck’s Beer Tastes Different When You Listen to These Tracks by Brazilian DJs

Synesthetic stunt from AKQA shows how music can alter the senses.

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This Dr. Bronner’s $25 Soap Smells Like Cannabis and Has a Message, Too

Sales will benefit an environmental cause, though the issue is hardly cut and dry.

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Green Wednesday, Second Only to 4/20 as a ‘High Holiday,’ Set to Break Cannabis Sales Records

Cooped up with the relatives or not, weed fans are expected to stock up, with sales driven by aggressive retailer promotions.

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In Heavyweight Move for Cannabis, Weedmaps Sponsors Mike Tyson’s Return to the Ring

In one of its most significant marketing moves to date, Weedmaps is sponsoring former heavyweight champ Mike Tyson’s return to the ring on Saturday, breaking ground for the cannabis industry [...]