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AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

The aim of the brewing giant is to achieve a return proportional to its investment.

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This CBD Brand Bought 54 Outdoor Ads for a Drink It’s Not Allowed to Advertise or Sell

YSUB hopes to urge a conversation about Finland's "unclear" cannabis laws.

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Budweiser’s Clydesdales and Puppy Reunite to Sponsor Your First Post-Vaccine Beer

Beer, Spirits & Cannabis

The brand's latest campaign brings back an iconic duo, which is encouraging fans to get jabbed and hit the bar.

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Hornitos Tequila and The Black List Partner to Support Underrepresented Filmmakers

The 'Take Your Shot' campaign will provide funding and mentorship to 5 creators.

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Busch Dog Brew Wants to Hire Your Dog

Beer, Spirits & Cannabis

The bone broth concoction for canines is seeking a chief tasting officer and paying the pooch $20,000.

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Adnatomy: How Bud Light Seltzer Lemonade’s Citrus-Filled Super Bowl Ad Came to Be

The Anheuser-Busch brand used over 5,000 lemons for the spot—some real, some fake.

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Every Celebrity Has an Alcohol Brand—but What Spells Success?

The ownership trend offers more power to personalities and greater opportunities for authentic storytelling.

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To Celebrate Pubs Reopening, Stella Artois Will Tip UK Bartenders for Every Pint Sold

Life After Lockdown

Cash aims to give hospitality workers a boost after a difficult year.

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How AB InBev and e.l.f. Cosmetics Are Cultivating Purpose-Filled Partnerships

Sustainability

Brand execs shared strategies at Adweek's virtual Sustainability and DEI Summit.

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Adweek Podcast: Get Caught Up on Cannes, Media’s Top Talent and Celebrity-Owned Spirits

On this week’s episode of Adweek’s weekly podcast, Yeah, That’s Probably an Ad, co-hosts David Griner and Ko Im are joined by a panel of colleagues to discuss the status [...]

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Chopped 420 Taps Into Cannabis Culinary Trend for Discovery+

But an upcoming limited-run series on the new Discovery+ streaming service aims to blow audiences away with a cannabis-spiked version of the linear TV favorite. Chopped 420 premieres, fittingly, on [...]

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Generating More Solar Power Than You Need? This Brand Offers Free Beer as a Reward

Sustainability

Australia's Victoria Bitter and Clemenger BBDO Melbourne suggest a refreshing incentive.

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Weedmaps and Willie Nelson Bake Cannabis Activism Into Their 4/20 Virtual Celebrations

Events timed for the high holiday have grown longer and more politically active.

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More People Have Been Day Drinking During Lockdown, Survey Says

Beer, Spirits & Cannabis

One in four U.S. adults admit to consuming more alcohol than normal during the pandemic.