AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention
The aim of the brewing giant is to achieve a return proportional to its investment.
This CBD Brand Bought 54 Outdoor Ads for a Drink It’s Not Allowed to Advertise or Sell
YSUB hopes to urge a conversation about Finland's "unclear" cannabis laws.
Budweiser’s Clydesdales and Puppy Reunite to Sponsor Your First Post-Vaccine Beer
The brand's latest campaign brings back an iconic duo, which is encouraging fans to get jabbed and hit the bar.
Diageo Acquires Another Ready-to-Drink Alcohol Brand Loyal 9
This follows a recent purchase of Lone River Ranch Water.
Hornitos Tequila and The Black List Partner to Support Underrepresented Filmmakers
The 'Take Your Shot' campaign will provide funding and mentorship to 5 creators.
Adnatomy: How Bud Light Seltzer Lemonade’s Citrus-Filled Super Bowl Ad Came to Be
The Anheuser-Busch brand used over 5,000 lemons for the spot—some real, some fake.
Every Celebrity Has an Alcohol Brand—but What Spells Success?
The ownership trend offers more power to personalities and greater opportunities for authentic storytelling.
To Celebrate Pubs Reopening, Stella Artois Will Tip UK Bartenders for Every Pint Sold
Cash aims to give hospitality workers a boost after a difficult year.
How AB InBev and e.l.f. Cosmetics Are Cultivating Purpose-Filled Partnerships
Brand execs shared strategies at Adweek's virtual Sustainability and DEI Summit.
Adweek Podcast: Get Caught Up on Cannes, Media’s Top Talent and Celebrity-Owned Spirits
On this week’s episode of Adweek’s weekly podcast, Yeah, That’s Probably an Ad, co-hosts David Griner and Ko Im are joined by a panel of colleagues to discuss the status [...]
Chopped 420 Taps Into Cannabis Culinary Trend for Discovery+
But an upcoming limited-run series on the new Discovery+ streaming service aims to blow audiences away with a cannabis-spiked version of the linear TV favorite. Chopped 420 premieres, fittingly, on [...]
Generating More Solar Power Than You Need? This Brand Offers Free Beer as a Reward
Australia's Victoria Bitter and Clemenger BBDO Melbourne suggest a refreshing incentive.
Weedmaps and Willie Nelson Bake Cannabis Activism Into Their 4/20 Virtual Celebrations
Events timed for the high holiday have grown longer and more politically active.
More People Have Been Day Drinking During Lockdown, Survey Says
One in four U.S. adults admit to consuming more alcohol than normal during the pandemic.