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Xanthe Wells joined Pinterest as vice president of creative, where she will lead all concepting, content, creative, design, experiential and writing for the platform’s marketing department.
Wells had been senior director, creative and executive creative director, global brand marketing, devices and services at Google, covering brands including Google Fi, Google One, Google Pixel, Nest and Stadia and working closely with agencies including Droga5, Gut, 72andSunny, Swift and Wieden+Kennedy.
Prior to Google, she held the posts of executive creative director at TBWA\Media Arts Lab and creative director at TBWA\Chiat\Day.
Wells will report to chief marketing officer Andréa Mallard, who said in a statement, “Creativity is inherent to Pinterest’s offering—online and off—and, so, we welcome Xanthe with open arms to continue building on that work.
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