Call of Duty is one of the most popular multiplayer video game franchises, with teams working together to eliminate opponents and achieve objectives to earn points. Activision is looking to build excitement ahead of the Oct. 28 release of the latest game in the series, Call of Duty: Modern Warfare II, with a star-studded “Squad Up” TV campaign from 72andSunny showing friends around the world getting together to play.
The 90-second spot is set to a riff on a military cadence—the traditional marching call and response starting with the instantly recognizable “left, left, left, right, left” before transitioning to new lyrics such as, “It don’t matter where you’ve been, Modern Warfare is back again,” and “It’s not a game, it’s a way of life.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in